Brand marketing is seen as the realm of creativity, emotion, and long-term vision. Performance marketing, on the other hand, is often viewed as cold, data-driven, and focused solely on short-term results. This binary thinking is not only outdated — it's actively harmful to your marketing efforts. Here's how to combine both.

Learn how these 5 brands created touchpoints that subtly *but memorably* conveyed their values, boosted brand personality + customer affinity [inc. take-away tips to become more memorable]

[inc. free template] Do you know the journey your customers take from 1st interaction to booking you? Walk with us through the fundamentals of designing a flow that’s efficient + measurable. Here are the 7 steps to designing your own intentional customer journey.

An ineffective home page can have people jumping-ship in the first few seconds of landing on your website. How can you design and write something that stops potential buyers in their tracks? These are my 6 golden rules for your home page layout.

Our industries are getting increasingly competitive, so we need to stand out. These 5 marketing tools have been hugely responsible for elevating my business, whilst eliminating the tech-headache of tricky, new software (and most of them are free)!

Your customer experience isn’t just the chatbot you installed, your speedy delivery and on-brand packaging: brand voice is integral to the success of your business. Make happier customers (and get more of them) by looking at how your brand writes.

Not considering the experience your future customers receive before booking or buying? You may be losing sales. This article shows you what NOT to do when it comes to customer experience (CX) and how to improve your own.

The impression that your customers get from your business starts long before they’ve clicked the ‘buy now’ button. Click here to understand what the customer experience is and how to improve it for your own business, to take your customers from ‘meh’ to raving about you.

I took 8 weeks off my Instagram strategy and my business grew. I’ve got numbers to prove it. Always feel like you’re trying to keep up with your competitors? Click here for some techniques to help you through your own social media fatigue and make it out the other side.

The ultimate guide to building an effective website. Click here to learn how to remove the overwhelm, create a strategy and implement it, to authentically connect with your target audience. Create your own site without needing to hire a designer.

Learn how to get your website images prepped so you can show up higher on search engine results pages (that’s for SEO), to improve the user experience (so people spend longer scrolling your site) and optimise for accessibility, should your website user be visually impaired. From labelling and alt text to web photo size.

Building an online store can be easy, with website platforms like Wix and Squarespace’s pre-built templates. But is it actually converting strangers into paying customers? Here are my 4 must-haves to get your shop performing better and to create some consistency in your conversions.

3 solutions I’ve tried and tested, plus done-for-you action steps, if you (1) are in a competitive industry, (2) don’t have enough hours in the day, and (3) feel drained by social media. If any of these problems sound familiar, learn how and why these 3 techniques will help you scale your small business.

When time is one of your most valuable resources, it’s hard to know whether to pick website SEO or social media marketing for the best results or return. Often we go for the easiest option, that will produce the quickest results, but is this the best course of action to build longevity into your business?

How should you start your online business? Tempted by Etsy or Fiverr? I’ve been there, but here’s the key reasons why creating your own website is far more lucrative than selling your products/services on Etsy/Instagram/Fiverr/Facebook marketplace. Having a marketing strategy that is going to work for you long into the future sounds better than one with loopholes and that stunts growth, right?

Other than the obvious time vs funds play-off, there are many other considerations, such as your website goals and your own skill set, that will determine whether it’s better to hire a professional vs DIY your website. It’s not a decision to take lightly, so here are the most prevalent pros and cons to get you thinking.

Before you jump into the website building and design, there are 4 common mistakes that I see all the time, that create a barrier when it comes to connecting with your audience. So I’m going to ask you 4 key questions to help you work out whether there’s something holding you back from having an impactful website.

Having a solely-digital business doesn’t mean I’m exempt from the conversation about the environmental impact of my work. I’m going to sit down and look at my business in the proverbial mirror. Alice Writes Copy’s Sustainability Pledge aims to do our bit to reduce our footprint and empower others to follow suit.

Marketing for any business can be draining, but by thinking of our communication with our audience as a chain of links we can be more strategic, effective and efficient. The objective is to turn passive scrollers into paying customers. This 3-stage process is a reliable way of ensuring you’ve got return clients, rave reviews and a consistent stream of user-generated content.

In my job I have the luxury of an outsider's perspective to see opportunities for other businesses to improve their online presence. But when it came to analysing my OWN work, that objective point-of-view disappeared entirely. I’ve totally pivoted my outlook and strategy for 2021, but it took a few wrong turns to get me here. Maybe you can learn from them and reassess your own habits too.