Learn how these 5 brands created touchpoints that subtly *but memorably* conveyed their values, boosted brand personality + customer affinity [inc. take-away tips to become more memorable]

[inc. free template] Do you know the journey your customers take from 1st interaction to booking you? Walk with us through the fundamentals of designing a flow that’s efficient + measurable. Here are the 7 steps to designing your own intentional customer journey.

Your customer experience isn’t just the chatbot you installed, your speedy delivery and on-brand packaging: brand voice is integral to the success of your business. Make happier customers (and get more of them) by looking at how your brand writes.

Not considering the experience your future customers receive before booking or buying? You may be losing sales. This article shows you what NOT to do when it comes to customer experience (CX) and how to improve your own.

The impression that your customers get from your business starts long before they’ve clicked the ‘buy now’ button. Click here to understand what the customer experience is and how to improve it for your own business, to take your customers from ‘meh’ to raving about you.

How should you start your online business? Tempted by Etsy or Fiverr? I’ve been there, but here’s the key reasons why creating your own website is far more lucrative than selling your products/services on Etsy/Instagram/Fiverr/Facebook marketplace. Having a marketing strategy that is going to work for you long into the future sounds better than one with loopholes and that stunts growth, right?

I have to admit that I often judged businesses that I came across who didn’t seem to be sustainable or consider their environmental impact. But I’ve just discovered that there is more carbon emitted from running the internet than all the airlines put together. So I’ve put together a few ideas to help you minimise the carbon footprint of your online presence, without having to entirely change your business model.

Choosing who you want to create your website is tough. Too many potential candidates can lead to indecision and overwhelm. These 7 questions will help ensure your chosen freelance website designer will elevate your brand and your impact online.

Don’t go from one season to the next just hoping for the best. Seasonal businesses are a challenge to run at best. There’s the constant worry that you need to be making enough in a short window in order to see you through the off-season. I’ve found these are the 6 most effective ways to maximise engagement all year round.

I’m guessing it’s highly likely your website needs some TLC. The real importance of a website in business is apparent when you compare it to all the areas where social media is lacking, especially when it comes to generating more leads, maximising conversions, expanding your reach and building your credibility. It should be doing the hard graft whilst you sleep.

My top 5 tips to create and sustain a community that’s going to make you ££. COVID-19 (the dreaded C-bomb) has hit us hard, but there are steps we can take to give us the best chance of survival for when this all blows over. These actionable steps, will put you in the best stead to encourage investment and engagement in you, emotionally. It’s the key to creating a profitable, sustainable business.