EMAIL SEQUENCE REVIEW SERVICE FOR OUTDOOR, SPORT + WELLBEING BRANDS
You're 7 days away from
the most click-worthy
email sequence
taking your emails from
average to action-inspiring
(with full confidence that your subscribers are going to engage with you, instead of sitting there passively, whilst you ‘nurture' them. THIS is how you get your ROI from your mailing list from the word ‘Go’.)
3x the industry
benchmark,
just like shetland
wool adventures
Klaviyo’s benchmark for welcome sequence click rates in 2024 was 5.84%.
After working with AWC, Shetland Wool Adventures’ average click rate was 21.5%.
That’s +15.66% above average.
THE 2 MOST PUNGENT REASONS WHY AMBITIOUS BRANDS’
EMAIL AUTOMATIONS FLOP IS...
EITHER they copied the email sequence template on their email service platform (full of limp-wristed messaging about their company values).
And so they’re seeing mad numbers of subscribers losing interest and sitting there passively, so their CTR drops…and then their open rate drops quite rapidly after that….OR it’s a f*ck ton of agro sales emails that are shouting about their discount codes (that ultimately devalue their products).
Then they know their bodge job isn’t working because people don’t seem to be lasting on their list longer than a fortnight.
You know there’s
untapped
potential
in your email list
The problem is, the longer they sit on your list, the less likely they are to buy from you.
Remember the days of seeing how slowly you could slice your hand through the yellow bit of the bunsen-burner flame in science class?
If not, you probably won’t remember learning about Newton's Law on Inertia.
“An object at rest stays at rest.”
So why are all these brands using their email welcome sequence to ‘nurture’?
(Because, as it stands, all their potential customers are just sitting there, passively, twiddling their thumbs. Instead of feeling empowered and inspired and driven to action.)
Use your email sequences to just ‘nurture’ and you’re training your prospects to sit there passively when they read your emails (so it's harder to get them to act when you do want them to click a button).
Introducing...
copy goggles
Make sure your emails most handsome, hardworking sales team — your emails — stop slacking.
Let’s run diagnostics on your current copy.
We’ll lift the lid, see what’s working. And what’s not.
Use my Email Optimisation expertise to identify quick wins and make copy recommendations designed to get customers to open, click, and ultimately buy more from their welcome emails.
And start bringing in more moolah.
Hey, I’m Alice, behind the mask + snorkel at AWC.
Turn passive scrollers
into action-takers
With my Copy Goggles, you’re getting a fresh perspective.
Get personalised optimisation recommendations that DON’T require hours of planning.
Not crazy design-heavy.
But low effort. And high yield.
The Email Audit with my Copy Goggles
// £480 GBP
✓ A 45 minute diagnostics call + performance analysis (lifting the lid on one of your automated email sequences, max 5 emails)
✓ Within 7 days, you’ll get the most effective changes you can make to turn your emails from passive to action-inspiring (in a pre-recorded video walk-through)
✓ A PDF with all your action-steps laid out in black + white, dialled-in to hit your business goals
✓ A follow-up 45 minute live AMA Zoom call with me for clarifying questions + next steps
Power-Hour with my Copy Goggles
// £225 GBP
✓ Zoom Power-Hour (live) to ask me anything
✓ Ideal if you have a list of specific queries you want unravelled
drowning in
generic advice from
professor google?
This ain’t no cryptic ebook with a ton of theory but zero guidance in how you can actually apply it. This is personalised feedback, tailored specifically to your brand.
And sensitive to the nuances of your unique business-baby.
A fresh pair of peepers with an eye for detail.
a holistic
approach
to CUSTOMER CONVOS
Lindsey Marie, Two Hands Creative
“She can clearly identify an audience's motivations, what drives them to take action, speaks to their needs and encourages them to engage with her clients.
It's easy to appreciate her expertise when you see how well she understands a brand, and how easily she translates that understanding into her copywriting.
Add in how she can pinpoint UX recommendations while she's creating your copy, and you have a formula that really can't be beat.”
You’ll get the most out of this email review service if you’ve got:
💸 An existing email list of 800+ people
💸 Your email sequence set up so it’s triggered by a specific action your customer takes
💸 A business that is at least 1 year old
💸 A solid understanding of your audience and buyers (with survey responses and/or customer interview transcripts available, to give me more insight into who you’re talking to)
💸 Willingness to invest just short of an hour strategy call
💸 Access the back end metrics/numbers of your existing email sequence
💸 You’re excited and ready to make small BUT MIGHTY changes to your existing email sequence
for the fast-growing
brands who want
engagement
on autopilot
Slow down
their scroll
Borrow my Copy Goggles for recommendations quick to implement
5 steps to reeling in your future customers + stopping them from hitting 🗑️ before they’ve scrolled even a third of the way down your emails:
1// Fill out the 5-minute form online
2// Pick a date for our diagnostics call
3// You'll get your email audit in 7 days
4// You can AMA in the debrief 45 min call
quick changes
for a tangible
boost
Chantal Shears, The Clothes Horse CIC
“I just wanted to be told black and white, this is what you need to do.
Since working with Alice, we have seen more people visit our website which is fantastic. I was shocked really to see how many have visited.
Alice is really approachable, a great listener, really wants to 'get' what it is you do, is fun and easy to work with.”
THE AWC HAPPY EMAIL GUARANTEE
(Get all 6 things below, or your money back. You heard correctamundo — alllll of it.)
1 // Performance review of your chosen email sequence (i.e. analysis of your email metrics/stats).
2 // Introduced you to a perspective you weren’t previously aware of.
3 // Instead of just throwing a ton of generic best-practices at you, I’ll pay attention to the details + nuances of your unique business.
4 // Sensitive to your target market in my work.
5 // Focussed suggestions and recommendations around improved engagement + to encourage more clicks.
6 // Walk away with actionable steps to improve your email.
tailored
advice for your
business baby
Tee Twyford, Hustle + Hush
“Alice is a breath of fresh air. A Power-Hour with her is full of her trademark zest for life, authenticity and buckets of expertise. I enjoyed every minute of it.
I loved that it wasn’t just a regurgitation of best practice, but tailored to my business and the reasons why I was shying away from emailing clients.”
prioritising
for max impact.
With my Copy Goggles, you’re getting a fresh perspective.
Get personalised optimisation recommendations that DON’T require hours of planning.
Not crazy design-heavy.
But low effort. High yield.
For more customers.
For fewer confused customers.
And fewer passive scrollers.
Making the work worth it.
The Email Audit with my Copy Goggles
// £480 GBP
✓ A 45 minute diagnostics call + performance analysis (lifting the lid on one of your automated email sequences, max 5 emails)
✓ Within 7 days, you’ll get a checklist of the most effective changes you can make to turn your email sequences from passive to action-inspiring (in a pre-recorded video walk-through)
✓ A PDF with all your action-steps laid out in black + white, dialled-in to hit your business goals
✓ A follow-up 45 minute live AMA Zoom call with me for clarifying questions + next steps
Power-Hour with my Copy Goggles
// £225 GBP
✓ Zoom Power-Hour (live) to ask me anything
✓ Ideal if you have a list of specific queries you want unravelled
get more clicks
that turn into
revenue
Click the link to optimise your lowest-performing email sequence.
