COPY CRO / SALES MESSAGING OPTIMISATION FOR OUTDOOR, SPORT + WELLBEING BRANDS
You're 7 days away
FROM YOUR most
CLICK-WORTHY COPY
taking your email + WEB COPY from
average to action-inspiring
(THIS is how you bump up your ROI)
email stats
3x the industry
benchmark
>> Shetland Wool Adventures
Klaviyo’s benchmark for welcome sequence click rates in 2024 was 5.84%.
After working with me, Shetland Wool Adventures’ average click rate was 21.5%.
That’s +15.66% above average.
You know there’s
untapped
potential
in your audience
The problem is, the longer your subs sit on your list, the less likely they are to buy from you.
So why are all these brands using email sequences + sales pages to ‘nurture’?
(Because, as it stands, all their potential customers are just sitting there, twiddling their thumbs.
Instead of feeling empowered and inspired and driven to take action.)
Introducing...
copy goggles
Let’s run diagnostics on your current copy.
We’ll lift the lid, see what’s working.
And what’s not.
Use my Copy Optimisation expertise to identify the quick wins and low-hanging fruit.
Then you’ll get some long-term techniques to support you in creating new interactions with your followers, fans and leads too.
All recommendations are the fuel to get your customers to opening, clicking and buying more.
Hey, I’m Alice, behind the mask + snorkel at AWC.
Turn passive scrollers
into action-takers
With my Copy Goggles, you’re getting a fresh perspective.
Get personalised optimisation recommendations that DON’T require hours of planning.
Not crazy design-heavy.
But low effort. And high yield.
Borrow my Copy Goggles
// £480 GBP
✓ A 45 minute diagnostics call + performance analysis (lifting the lid on one of your web pages or an email sequence, max 5 emails)
✓ Within 7 days, you’ll get the most effective changes you can make to turn your copy from passive to action-inspiring (in a pre-recorded video walk-through)
✓ A PDF with all your action-steps laid out in black + white, dialled-in to hit your business goals
✓ A follow-up 45 minute live AMA Zoom call with me for clarifying questions + next steps
drowning in
generic advice from
professor google?
This ain’t no cryptic ebook with a ton of theory but zero guidance in how you can actually apply it. This is personalised feedback, tailored specifically to your brand.
And sensitive to the nuances of your unique business-baby.
A fresh pair of peepers with an eye for detail.
a holistic
approach
to CUSTOMER CONVOS
>> Lindsey Marie, Two Hands Creative
“She can clearly identify an audience's motivations, what drives them to take action, speaks to their needs and encourages them to engage with her clients.
It's easy to appreciate her expertise when you see how well she understands a brand, and how easily she translates that understanding into her copywriting.
Add in how she can pinpoint UX recommendations while she's creating your copy, and you have a formula that really can't be beat.”
You’ll get the most out of this review + optimisation service if you’ve got:
💸 An existing email list of 800+ people
💸 A business that is at least 1 year old
💸 A solid understanding of your audience and buyers (with survey responses and/or customer interview transcripts available, to give me more insight into who you’re talking to)
💸 Willingness to invest just short of an hour strategy call
💸 Access the backend metrics/numbers of your existing website or email sequence
💸 Eagerness to make small BUT MIGHTY changes to your existing copy
for the fast-growing
brands who want
engagement
on autopilot
Slow down
their scroll
Borrow my Copy Goggles for recommendations quick to implement
5 steps to reeling in your future customers + stopping them from hitting 🗑️ before they’ve scrolled even a third of the way down the page:
1// Fill out the 5-minute form online
2// Pick a date for our diagnostics call
3// You'll get your audit in 7 days
4// You can AMA in the debrief 45 min call
quick changes
for a tangible
boost
>> Chantal Shears, The Clothes Horse CIC
“I just wanted to be told black and white, this is what you need to do.
Since working with Alice, we have seen more people visit our website which is fantastic. I was shocked really to see how many have visited.
Alice is really approachable, a great listener, really wants to 'get' what it is you do, is fun and easy to work with.”
THE AWC HAPPY COPY GUARANTEE
(Get all 6 things below, or your money back. You heard correctamundo — alllll of it.)
1 // Performance review of your chosen web page or email sequence (i.e. analysis of your analytics/stats).
2 // Introduced you to a perspective you weren’t previously aware of.
3 // Instead of just throwing a ton of generic best-practices at you, I’ll pay attention to the details + nuances of your unique business.
4 // Sensitive to your target market in my work.
5 // Focussed suggestions and recommendations around improved engagement + to encourage more clicks.
6 // Walk away with actionable steps to improve your copy + messaging.
tailored
advice for your
business baby
>> Tee Twyford, Hustle + Hush
“Alice is a breath of fresh air. A Power-Hour with her is full of her trademark zest for life, authenticity and buckets of expertise. I enjoyed every minute of it.
I loved that it wasn’t just a regurgitation of best practice, but tailored to my business and the reasons why I was shying away from emailing clients.”
prioritising
for max impact
With my Copy Goggles, you’re getting a fresh perspective.
Get personalised optimisation recommendations that DON’T require hours of planning.
Not crazy design-heavy.
But low effort. High yield.
For more customers.
For fewer confused customers.
And fewer passive scrollers.
Making the work worth it.
Borrow my Copy Goggles
// £480 GBP
✓ A 45 minute diagnostics call + performance analysis (lifting the lid on one of your web pages or automated email sequences, max 5 emails)
✓ Within 7 days, you’ll get a checklist of the most effective changes you can make to turn your web page or email sequence from passive to action-inspiring (in a pre-recorded video walk-through)
✓ A PDF with all your action-steps laid out in black + white, dialled-in to hit your business goals
✓ A follow-up 45 minute live AMA Zoom call with me for clarifying questions + next steps
get more clicks
that turn into
revenue
Click the link to optimise your lowest-performing customer interaction.
