Everyone wants to perform.

They want to optimise their personal performance, be it outdoors/in sport/when it comes to their wellbeing.

And YOU want your emails to perform, in a way that’s measurable (not just ‘nurturing’).

• Market landscape analysis

• Customer interviews + voice-of-prospect gathering

• Feedback reviews

You’re only able to create messages that resonate and convert when you can speak to your customers. Using their language.

Your products solve a problem like no other.

But your inferior competitors can taint prospects’ beliefs around what products in your category can solve.

We need to turn product-aware and hesitant prospects into customers that are most-aware with high intent.

So sometimes a mindset shift is necessary, to open up your prospects to new possibilities. 

• Message development

• Buyer psychology research

• New segmentation personalisation + opportunities

With all of this, we can craft interactions that trigger positive emotional responses.

And drive action.

Every hour I pore over your new abandoned cart copy, our environmental footprint grows a little fatter. 

Together, we can protect the place where I spend most of my free time: the sea.

So once we kick off a project, you’ll also get baby coral planted in your name to sequester the carbon created from our internet hours together.

Your email copy should sound like you. It should feel like you, look like you, smell like you.

But you want to make sure they see you as the pro in your industry.

We’ll find where your brand can perfectly balance on the precarious personality<>professionalism see-saw.

• Brand voice analysis

• Conversion copywriting techniques

• Activation of your brand values

Let’s bottle up your brand’s unique flavour of human-ness and spritz it all over your copy.

To make you more memorable.

So readers reckon they’d like to go for a pint with you.

Performance metrics and optimisation: included as standard. 

We don’t just want to get you new customers.

But paying people who are actually primed to stick around longer (= better LTV).

Within 2 weeks of it going live, I want to bump up your conversion rate.

Then we’ll review, edit and analyse to optimise for version 2.

• Setting KPIs to achieve by the end of our work together

• Setting a baseline, from reporting on current analytics before we start 

• Engagement and conversion tracking throughout

• Email optimisation consultancy after the first version goes live