Your audience + followers + web traffic look up to your brand as something to aspire to.
But you can’t quite seem to get them to consistently hit that buy/sign up/subscribe button.
So your bottom line is suffering as a result…
time to stop people leaving your site
empty-handed
You KNOW there are more people out there who could benefit from connecting with your business.
Your growing group of followers seemed so enthusiastic about your mission — fully committed to following your cause.
But you can’t seem to hook those passive lurkers, then convert them into bums on seats. Or sign-ups. Or sales.
You need to look at your website: the moment of no-return, where you’ve asking for an investment (like their email address, their loyalty, an Apple Pay tap).
Make it easy for them to say YES to you.
you. your passion.
your personality.
in words.
Simon Johns, Indigo Wild Studio
>> Photographer (he’s done the last 8 seasons of E4’s MAFS too)
“A couple of other people have gone through your copy and have said: ‘Yeah, it feels like you’re talking to me.’If a website could distill a personality, it feels like it’s done just that. Absolutely superb.
You’ve bloody nailed it.”
MY COPYWRITER ROOTS TOOK HOLD SOMEWHERE BETWEEN CORNWALL + JAPAN
FROM SEA
to SNOW TO
CONVERSION
COPYWRITING
The wrong words can send people packing. But the right words will inspire people to act.
Coaching adventure sports for over 12 years, I loved the warm, glowy feeling that comes from sharing the things I’m most passionate about with others.
Walking down to the water’s edge with newbie surfers, they often revealed their hidden fears, just moments away from getting in the sea.
From embarrassing themselves with the occasional face-plant, to trepidation of unfriendly water temperatures.
Or as I drove clients to the bottom of the mountain to catch first lifts, amateur skiers shared their anxieties, from apparent lack of coordination, to tight boots and bruised buttocks.
Then I’d rush back to the office to write a post about the obstacles and objections that our clients overcame by getting out there and doing the damn thing anyway, despite being mildly terrified.
So that others could read it and know they weren’t alone in their anxieties.
They didn’t need to feel held back from trying a unknown (yet life-enhancing) experience.
As business owners, we have to know how to address these obstacles. We have to motivate prospects to feel confident in saying ‘YES!’ to what we offer.
You might well have a load of good-fit clients sitting at home, mouse hovering over the ‘Buy Now’ button. But if there are too many floating question-marks around whether clicking/booking/buying will be worth it, they aren’t going to ever actually press go.
In my years in snow and sea, I realised that these barriers didn’t just arise before taking part in seemingly-dangerous sports — they exist any time someone has to make a decision that feels risky, whether big or small.
By working with AWC, you will get a crystal clear understanding of your prospective clients decision-making process.
A few strategic tweaks on your site, just stepping back to see the bigger picture, and your future customers’ transformation has space to materialise.
YOU DESERVE SO
MUCH MORE THAN
HALF-FILLED
EXPERIENCES
TURN HALF-SOLD
TAG-ALONGS INTO
DEVOTED
ADVOCATES
Hayley Lawrence, Family Surf Co.
>> International travel coordinators
“Our website is our key sales tool, but we realised that while it was inspiring people, we weren’t translating this into direct sales.
Bring on Alice’s expertise and within hours of our meeting we had altered our taglines, streamlined our customer choices and made our website a more effective sales platform.
Impressive results, thanks Alice.”
You’ve just got to implement a handful of tactical changes on your website. It all starts with getting to the bottom of some crucial questions:
>> Where are the gaps on your website that are losing you customers?
>> Where are the accidental opportunities for them to navigate off-piste (and AWAY from your website)?
>> What would it mean to have a smaller percentage of people on your site leaving empty-handed?
Let’s get the band-aids out. (Ya know, the ones with pirates, parrots and buried treasure plastered all over.) Then start plugging the holes in your website.
Block these accidental escape routes, so you can see sustained flow of clicks + conversions on your site.
Then you can take that cheeky afternoon off for a sun-warmed hike. Or a spontaneously late morning when the wind’s off-shore — the perfect time to get in the water.
WHY I’M NOT YOUR BOG STANDARD COPYWRITER
BE LESS LIKE A
COLANDER
You’re pouring effort into your business, but leaking energy and resources in trying to get more people to your website.
You're having to sacrifice more and more of your precious time staring at a screen, attempting in vain to satiate those ravenous algorithms, rather than being out there doing the thing you love.
And for what?
Well, it turns out you don’t have to give up your time outdoors to see growth.
pre-launch
landing page
power
Gail Muller
>> Adventurer, author, retreat facilitator + speaker
“If you're looking for an insightful, honest and supportive expert to help you hone your copy and website then I cannot recommend Alice Brown highly enough.
My time with her was extremely useful, helping me to clarify the purpose of my website copy, the power of my landing page and give me direction on how to capture my ideal client without fuss or overwhelm.
I was delighted with her attention to detail. She listened carefully and patiently whilst I tried to communicate the vision I held in my head, and coached me into refining it for my audience.
Her follow-up was sincere and superb. Top shelf work Alice, thank you. Highly recommended!”
Boost your business.
Restore the reefs.
Every hour we pore over word choices on tinterweb, our environmental footprint grows a little fatter.
Together, we can protect the place where I spend most of my free time: the sea.
(When I was a kid, clown fish were my favourite animal, before Disney made them cool.)
So when you get cracking on a website project with AWC, you’ll also get baby coral planted in your name to sequester the carbon created from our internet hours together.
the art + human
psychology
combo
Ian Brown, Bespoke Conditioning
>> Elite-level strength + conditioning training programmes
“It wasn't until working with Alice that I realised quite the detail and science that goes into designing an effective website.
Whether it's the attention to detail of keywords or the specific targeting of particular demographics.
Alice goes into more detail than previously thought possible.
Combining this with her extensive background managing a range of adventure sports brands makes her the perfect person.
She's really bloody good.”
LET YOUR CLIENTS HAVE NO
DOUBT YOU’VE GOT WHAT THEY WANT.
Together, we can uncover exactly what pushes your clients towards you, and also what holds them back from working with you.
As you lead your future customers along the journey of your website in a way that truly reflects their wants and needs, they start to feel a comforting sense of reassurance and familiarity.
An intimacy is initiated as they scroll your site. So they're more inclined to trust you.
As you build more trust, they're letting their guard down.
You start to cultivate this connection — like you’re in it together — THIS is the key to more excitable button click-ers.
