FOR OUTDOOR/WELLBEING/SPORT MARKETERS
+ THE FRESH-AIR ENTHUSIASTS

HOW TO Fix the

psychological

momentum gaP

Most brands pour their eye-watering budget into creating wow-enducing top-of-funnel content.

The emotional brand stories.

And stunning social campaigns.

But when it comes to bottom-funnel content, I’ve discovered that the emotional connection they have with prospective customers goes *puuff* into thin air…

Replaced by dry AF copy.

And predictably salesy emails.

This disconnect isn't just a missed opportunity.

This disconnect is costing them sales.

While legacy outdoor brands rely on their mega reputation, smaller brands can sneak market share from under their feet by maintaining that deep emotion + resonance throughout their entire customer journey.

while the big brands

are losing ground,

this is how small

brands can win

>> Alastair Lecomte

Creative Director at Brandwave Marketing

“Alice lifts the lid on how big brands are missing a psychological trick and how companies can learn from these mistakes.

Any edge that smaller brands and startups can leverage is super important. 

Alice presents these observations in an easily digestible, engaging and understandable way so that any business can benefit.

I would recommend that any business take advantage of the insights that Alice can provide.”

easy email wins to

get a higher ROi

You’ll discover:

  • Why powerful top-of-funnel storytelling is overrated

  • The disconnect in the legacy brands’ marketing funnel that’s losing them sales

  • How this opens up a new opportunity for the smaller brands to connect with more subscribers

  • Why psychologically-driven marketing converts better than the emails from Nike, Arc’teryx + Aqualung

  • How one challenger brand achieved 25% growth while industry giants declined 65% in the space of 9 months

  • The messaging shift you need to compete more effectively with bigger brands by understanding what really drives purchase-making decisions

research-backed

Email strategy

Backed by real market data and case studies, you’re getting immediate, practical action-steps you can implement to bump up your CTR + purchase rate.

Get stuck in, if you’re a marketing manager, content creator or brand strategist (or basically anyone responsible for moving prospective customers from inspiration to action).

a new way of

creating connection

in 28 minutes

Pop your info in below to get the video training sent to your inbox right away.

In less than 30 mins, you’ll realise this new opportunity to beat the bigger brands.

Once you’ve confirmed you’re not a sneaky little robot (aka the double-opt in), your training will ping into your inbox faster than a bum out the door on a powder day.