[inc. free template] Do you know the journey your customers take from 1st interaction to booking you? Walk with us through the fundamentals of designing a flow that’s efficient + measurable. Here are the 7 steps to designing your own intentional customer journey.

The ultimate guide to building an effective website. Click here to learn how to remove the overwhelm, create a strategy and implement it, to authentically connect with your target audience. Create your own site without needing to hire a designer.

Learn how to get your website images prepped so you can show up higher on search engine results pages (that’s for SEO), to improve the user experience (so people spend longer scrolling your site) and optimise for accessibility, should your website user be visually impaired. From labelling and alt text to web photo size.

Building an online store can be easy, with website platforms like Wix and Squarespace’s pre-built templates. But is it actually converting strangers into paying customers? Here are my 4 must-haves to get your shop performing better and to create some consistency in your conversions.

Before you jump into the website building and design, there are 4 common mistakes that I see all the time, that create a barrier when it comes to connecting with your audience. So I’m going to ask you 4 key questions to help you work out whether there’s something holding you back from having an impactful website.

Marketing for any business can be draining, but by thinking of our communication with our audience as a chain of links we can be more strategic, effective and efficient. The objective is to turn passive scrollers into paying customers. This 3-stage process is a reliable way of ensuring you’ve got return clients, rave reviews and a consistent stream of user-generated content.

Writing content for your website can sound salesy, cheesy, dull or big-headed at best. Waffly words can have people jumping-ship in the first few seconds. So let’s make sure you’re reeling in the right people and you’re starting off on the right foot. These are my 4 must-haves for building trust with your website content.

Too often people see the ‘about me’ it as an obligatory point on your check-list of making your website, instead of an opportunity: an opportunity to build trust with your audience, show your expertise and tempt potential customers. We’re going to explore what makes you stand head and shoulders above the competition and how to strategically way that speaks directly to your audience.

My top 5 tips to create and sustain a community that’s going to make you ££. COVID-19 (the dreaded C-bomb) has hit us hard, but there are steps we can take to give us the best chance of survival for when this all blows over. These actionable steps, will put you in the best stead to encourage investment and engagement in you, emotionally. It’s the key to creating a profitable, sustainable business.