I took 8 weeks off my Instagram strategy and my business grew. I’ve got numbers to prove it. Always feel like you’re trying to keep up with your competitors? Click here for some techniques to help you through your own social media fatigue and make it out the other side.

The ultimate guide to building an effective website. Click here to learn how to remove the overwhelm, create a strategy and implement it, to authentically connect with your target audience. Create your own site without needing to hire a designer.

Building an online store can be easy, with website platforms like Wix and Squarespace’s pre-built templates. But is it actually converting strangers into paying customers? Here are my 4 must-haves to get your shop performing better and to create some consistency in your conversions.

3 solutions I’ve tried and tested, plus done-for-you action steps, if you (1) are in a competitive industry, (2) don’t have enough hours in the day, and (3) feel drained by social media. If any of these problems sound familiar, learn how and why these 3 techniques will help you scale your small business.

How should you start your online business? Tempted by Etsy or Fiverr? I’ve been there, but here’s the key reasons why creating your own website is far more lucrative than selling your products/services on Etsy/Instagram/Fiverr/Facebook marketplace. Having a marketing strategy that is going to work for you long into the future sounds better than one with loopholes and that stunts growth, right?

Other than the obvious time vs funds play-off, there are many other considerations, such as your website goals and your own skill set, that will determine whether it’s better to hire a professional vs DIY your website. It’s not a decision to take lightly, so here are the most prevalent pros and cons to get you thinking.

Before you jump into the website building and design, there are 4 common mistakes that I see all the time, that create a barrier when it comes to connecting with your audience. So I’m going to ask you 4 key questions to help you work out whether there’s something holding you back from having an impactful website.

Marketing for any business can be draining, but by thinking of our communication with our audience as a chain of links we can be more strategic, effective and efficient. The objective is to turn passive scrollers into paying customers. This 3-stage process is a reliable way of ensuring you’ve got return clients, rave reviews and a consistent stream of user-generated content.

Writing content for your website can sound salesy, cheesy, dull or big-headed at best. Waffly words can have people jumping-ship in the first few seconds. So let’s make sure you’re reeling in the right people and you’re starting off on the right foot. These are my 4 must-haves for building trust with your website content.

Increase the amount of traffic (i.e. number of people) to your website can help you boost sales, build a community, and get more sign-ups to your email list or an event. These tips and tricks look at the spaces where you can find interested leads, but also different methods to bait and lure in new customers. Best bit is you don’t need a marketing budget to implement any of these techniques.

I have to admit that I often judged businesses that I came across who didn’t seem to be sustainable or consider their environmental impact. But I’ve just discovered that there is more carbon emitted from running the internet than all the airlines put together. So I’ve put together a few ideas to help you minimise the carbon footprint of your online presence, without having to entirely change your business model.

Choosing who you want to create your website is tough. Too many potential candidates can lead to indecision and overwhelm. These 7 questions will help ensure your chosen freelance website designer will elevate your brand and your impact online.

Copy should move people to act. Someone can be drawn to your website by beautiful photos, but it’s your readers’ reaction to what you’ve got to say that will determine whether they click away immediately, or stick around and become paying customers. Here's a breakdown of the two most fundamental aspects you need to consider.

I’m guessing it’s highly likely your website needs some TLC. The real importance of a website in business is apparent when you compare it to all the areas where social media is lacking, especially when it comes to generating more leads, maximising conversions, expanding your reach and building your credibility. It should be doing the hard graft whilst you sleep.

My top 5 tips to create and sustain a community that’s going to make you ££. COVID-19 (the dreaded C-bomb) has hit us hard, but there are steps we can take to give us the best chance of survival for when this all blows over. These actionable steps, will put you in the best stead to encourage investment and engagement in you, emotionally. It’s the key to creating a profitable, sustainable business.