The ultimate guide to building an effective website. Click here to learn how to remove the overwhelm, create a strategy and implement it, to authentically connect with your target audience. Create your own site without needing to hire a designer.

Building an online store can be easy, with website platforms like Wix and Squarespace’s pre-built templates. But is it actually converting strangers into paying customers? Here are my 4 must-haves to get your shop performing better and to create some consistency in your conversions.

Before you jump into the website building and design, there are 4 common mistakes that I see all the time, that create a barrier when it comes to connecting with your audience. So I’m going to ask you 4 key questions to help you work out whether there’s something holding you back from having an impactful website.

Marketing for any business can be draining, but by thinking of our communication with our audience as a chain of links we can be more strategic, effective and efficient. The objective is to turn passive scrollers into paying customers. This 3-stage process is a reliable way of ensuring you’ve got return clients, rave reviews and a consistent stream of user-generated content.

Writing content for your website can sound salesy, cheesy, dull or big-headed at best. Waffly words can have people jumping-ship in the first few seconds. So let’s make sure you’re reeling in the right people and you’re starting off on the right foot. These are my 4 must-haves for building trust with your website content.

Increase the amount of traffic (i.e. number of people) to your website can help you boost sales, build a community, and get more sign-ups to your email list or an event. These tips and tricks look at the spaces where you can find interested leads, but also different methods to bait and lure in new customers. Best bit is you don’t need a marketing budget to implement any of these techniques.

I have to admit that I often judged businesses that I came across who didn’t seem to be sustainable or consider their environmental impact. But I’ve just discovered that there is more carbon emitted from running the internet than all the airlines put together. So I’ve put together a few ideas to help you minimise the carbon footprint of your online presence, without having to entirely change your business model.

Choosing who you want to create your website is tough. Too many potential candidates can lead to indecision and overwhelm. These 7 questions will help ensure your chosen freelance website designer will elevate your brand and your impact online.

Copy should move people to act. Someone can be drawn to your website by beautiful photos, but it’s your readers’ reaction to what you’ve got to say that will determine whether they click away immediately, or stick around and become paying customers. Here's a breakdown of the two most fundamental aspects you need to consider.