Brand marketing is seen as the realm of creativity, emotion, and long-term vision. Performance marketing, on the other hand, is often viewed as cold, data-driven, and focused solely on short-term results. This binary thinking is not only outdated — it's actively harmful to your marketing efforts. Here's how to combine both.

In my job I have the luxury of an outsider's perspective to see opportunities for other businesses to improve their online presence. But when it came to analysing my OWN work, that objective point-of-view disappeared entirely. I’ve totally pivoted my outlook and strategy for 2021, but it took a few wrong turns to get me here. Maybe you can learn from them and reassess your own habits too.

Analysing your own strengths and weaknesses is the most effective way to hook new potential customers. Your “unique-ness factor” statement will help you navigate your super-saturated market and locate your niche. Let’s beat your business competitors, so your can help those who will find the most value in what you offer.

Copy should move people to act. Someone can be drawn to your website by beautiful photos, but it’s your readers’ reaction to what you’ve got to say that will determine whether they click away immediately, or stick around and become paying customers. Here's a breakdown of the two most fundamental aspects you need to consider.

Are you putting off your ideal customer? The importance of brand messaging is often underestimated. Doing your brand messaging properly can build a community of dedicated customers, transforming your company from making sales in dribs and drabs, into a thriving business that’s raking in the dollars.