An ineffective home page can have people jumping-ship in the first few seconds of landing on your website. How can you design and write something that stops potential buyers in their tracks? These are my 6 golden rules for your home page layout.

Writing content for your website can sound salesy, cheesy, dull or big-headed at best. Waffly words can have people jumping-ship in the first few seconds. So let’s make sure you’re reeling in the right people and you’re starting off on the right foot. These are my 4 must-haves for building trust with your website content.

Too often people see the ‘about me’ it as an obligatory point on your check-list of making your website, instead of an opportunity: an opportunity to build trust with your audience, show your expertise and tempt potential customers. We’re going to explore what makes you stand head and shoulders above the competition and how to strategically way that speaks directly to your audience.

Analysing your own strengths and weaknesses is the most effective way to hook new potential customers. Your “unique-ness factor” statement will help you navigate your super-saturated market and locate your niche. Let’s beat your business competitors, so your can help those who will find the most value in what you offer.

Copy should move people to act. Someone can be drawn to your website by beautiful photos, but it’s your readers’ reaction to what you’ve got to say that will determine whether they click away immediately, or stick around and become paying customers. Here's a breakdown of the two most fundamental aspects you need to consider.