Increase the amount of traffic (i.e. number of people) to your website can help you boost sales, build a community, and get more sign-ups to your email list or an event. These tips and tricks look at the spaces where you can find interested leads, but also different methods to bait and lure in new customers. Best bit is you don’t need a marketing budget to implement any of these techniques.

Google Analytics is a headache at the best of times. So let’s block out the noise and focus on a few key metrics that will give you insight into how your website visitors see you, so you can adapt your website to get potential customers to stick around longer AND improve your SEO. This is my mini-guide to Google Analytics for beginners.

The important bits of SEO aren’t all technical. There are some human factors that can seriously improve your SEO ranking. So it’s as much about persuading people to click on your website as it is about providing the user with relevant, useful, valuable content once they have actually clicked on your page. The experience on the website, itself, is going to be the difference between you and the competition.

Are you getting left behind on search engine results pages? Are your competitors continually ranking higher than you? Getting SEO spot on can catapult you from hiding in the shadows to being at the top of your industry. Before we understand HOW to implement SEO, we’ve got to understand WHY SEO is important first.

Is SEO all a bit jargony and overwhelming? Most small businesses know the WHYs, but it’s the HOWs that are confusing us the most. Getting SEO right can help you jump up the rankings on Google, fly past the competition and increase traffic on your website ten-fold. Keywords are a great starting point, but it doesn’t stop there. Let’s dig in to the technical stuff.