Writing content for your website can sound salesy, cheesy, dull or big-headed at best. Waffly words can have people jumping-ship in the first few seconds. So let’s make sure you’re reeling in the right people and you’re starting off on the right foot. These are my 4 must-haves for building trust with your website content.

Increase the amount of traffic (i.e. number of people) to your website can help you boost sales, build a community, and get more sign-ups to your email list or an event. These tips and tricks look at the spaces where you can find interested leads, but also different methods to bait and lure in new customers. Best bit is you don’t need a marketing budget to implement any of these techniques.

I have to admit that I often judged businesses that I came across who didn’t seem to be sustainable or consider their environmental impact. But I’ve just discovered that there is more carbon emitted from running the internet than all the airlines put together. So I’ve put together a few ideas to help you minimise the carbon footprint of your online presence, without having to entirely change your business model.

Choosing who you want to create your website is tough. Too many potential candidates can lead to indecision and overwhelm. These 7 questions will help ensure your chosen freelance website designer will elevate your brand and your impact online.

This is the shortlist of my all-time favourite, free online business tools. I use these can’t-live-without-them programmes and planners every week (if not every day) running my own business from home. And did I mention you can use them all for free? No need to learn any fancy software. Get stuck it to save you hours of stress.

Too often people see the ‘about me’ it as an obligatory point on your check-list of making your website, instead of an opportunity: an opportunity to build trust with your audience, show your expertise and tempt potential customers. We’re going to explore what makes you stand head and shoulders above the competition and how to strategically way that speaks directly to your audience.

How to be more productive: routine, growth and productivity go hand in hand. Implement these 9 small steps to start working more effectively and efficiently, getting yourself into a comfortable rhythm, with less work distractions, more focus, and bigger results for your business, saving you time along the way.

Analysing your own strengths and weaknesses is the most effective way to hook new potential customers. Your “unique-ness factor” statement will help you navigate your super-saturated market and locate your niche. Let’s beat your business competitors, so your can help those who will find the most value in what you offer.

Follow these step by step tips to connect your Squarespace website to Google Analytics. Looking at the successes and the failures of our social campaigns and website design, copywriting and lead magnets is absolutely vital if we want to develop our products and services along with market trends and demand.

Google Analytics is a headache at the best of times. So let’s block out the noise and focus on a few key metrics that will give you insight into how your website visitors see you, so you can adapt your website to get potential customers to stick around longer AND improve your SEO. This is my mini-guide to Google Analytics for beginners.

Copy should move people to act. Someone can be drawn to your website by beautiful photos, but it’s your readers’ reaction to what you’ve got to say that will determine whether they click away immediately, or stick around and become paying customers. Here's a breakdown of the two most fundamental aspects you need to consider.

Don’t go from one season to the next just hoping for the best. Seasonal businesses are a challenge to run at best. There’s the constant worry that you need to be making enough in a short window in order to see you through the off-season. I’ve found these are the 6 most effective ways to maximise engagement all year round.

I’m guessing it’s highly likely your website needs some TLC. The real importance of a website in business is apparent when you compare it to all the areas where social media is lacking, especially when it comes to generating more leads, maximising conversions, expanding your reach and building your credibility. It should be doing the hard graft whilst you sleep.

My top 5 tips to create and sustain a community that’s going to make you ££. COVID-19 (the dreaded C-bomb) has hit us hard, but there are steps we can take to give us the best chance of survival for when this all blows over. These actionable steps, will put you in the best stead to encourage investment and engagement in you, emotionally. It’s the key to creating a profitable, sustainable business.

The important bits of SEO aren’t all technical. There are some human factors that can seriously improve your SEO ranking. So it’s as much about persuading people to click on your website as it is about providing the user with relevant, useful, valuable content once they have actually clicked on your page. The experience on the website, itself, is going to be the difference between you and the competition.

Are you putting off your ideal customer? The importance of brand messaging is often underestimated. Doing your brand messaging properly can build a community of dedicated customers, transforming your company from making sales in dribs and drabs, into a thriving business that’s raking in the dollars.

The pitfalls of blogging for business. How many of you have clicked onto a blog and got bored within the first three lines and clicked the backwards arrow immediately? This is super detrimental to your visibility online and SEO. I’ve started to realise that it is the HOW (not the WHY) to blog that is the thing that stumps people most.

Are you getting left behind on search engine results pages? Are your competitors continually ranking higher than you? Getting SEO spot on can catapult you from hiding in the shadows to being at the top of your industry. Before we understand HOW to implement SEO, we’ve got to understand WHY SEO is important first.

Is SEO all a bit jargony and overwhelming? Most small businesses know the WHYs, but it’s the HOWs that are confusing us the most. Getting SEO right can help you jump up the rankings on Google, fly past the competition and increase traffic on your website ten-fold. Keywords are a great starting point, but it doesn’t stop there. Let’s dig in to the technical stuff.