— EXCLUSIVELY FOR WEB DESIGNERS —

save 42 hours a year sifting through your clients’ pants writing

 
 

WEB COPY TWEAKS ARE SLOWLY WEARING DOWN YOUR HOURLY RATE

Copy-wise, your clients never flippin know what they want. Until they start to see it. But this point you’ve already spend 4 hours tweaking the cr*p you got back in their content planners.

That initiates an onslaught of website tweaks (being the sole reason for savage time delays).


A lot of your time is spent helping them align, pulling them out of their comfort zone and encouraging them to stop talking about “them” and focus on their audience instead. 

After bouncing so many copy drafts back-and-forth, it gets to the point where you just want to give in and let them do what they want (regardless of how it impacts the end result: it’s just not worth the stress for you).

In your heart of hearts, you know the majority of your clients don’t want to pay a professional to do it.

So you’ve just got to suck lemons, prepare yourself for the endless back-and-forth edits, questions and revisions.

 

Introducing a smoother system

A SLICKER PROCESS TO gather the info you need to populate your clients’ sexy new website

Prompts, resources and templates for your clients, so they know what to say AND where to say it.

Getting clients to write their own copy (from the PoV of a conversion copywriter) is going to mean your clients are writing more compelling copy that better connects with their own customers. 

⚡ Pro copy support = huge USP for YOUR own services

⚡ Your CLIENTS will see more engagement on their site 

⚡ They’re also learning copywriting skills

(ones they can reuse in newsletters, social media posts and in ad copy)

⚡ Heck, why don’t you use ‘em do your own site too?

⚡ By teaching your own clients the fundamentals of conversion copywriting, they’ll start to see more email sign-ups, more web traffic, more sales AND more bookings

So you’ve got more epic growth stats to promote your services + prove the power of your process

THE PROBLEM WITH OFFERING A FIXED PRICE WEBSITE

Back in the day when I was doing Paige Brunton’s Square Secrets Business course, she gave us these copy planners.

They were a great starting point.

But I‘d NEVER know if the stuff they sent back would be usable.

More often than not, I’d spend actual days rewriting the unfinished cr*p what clients set me. 

Minute by minute, I’d watch my guestimated hourly rate dwindle. Sometimes it’d halve. Sometimes it would be worse…

For a watch-maker client of mine, I spent 35 hours reshaping the random notes and squiggles he’d written for me to decipher.

There seemed to be more (and more talented) designers out there than copywriters.

So I started to transition into more of a copywriting role, pairing with designers to create finished products that WOULD have the power to sell (not just sit there and look pretty). 

The conversations I’ve had with you lovely humans over the last couple of days have made me feel a bit better…reassuring me that I wasn’t the only one struggling with clients providing *let’s be honest* weird copy. 

You want your design to shine (and not be let down by self-centred, ramblings of your clients).

So here’s the details of the beta programme

It’s not quite yet at the shiny-end product stage. BUT that means we can tweak this copywriting system together. So the updated version (which you’ll get access to as soon as it’s finished) perfectly suits your needs and expectations of your clients. 

  1. Website message-finding exercise

  2. Templates with audio + video walk-throughs for their home, about, services, products, contact and 404 error pages

  3. Additional video tutorials on writing copy that follows conversion-copywriting best practices (so your editing is kept to a minimum)

  4. There will also be a few feedback meetings with you + your client (separately, and only during the beta programme, not after). So please make sure the two or three clients you choose for this process know that:

    [A] they’re getting incredibly cheap copywriting support, and

    [B] I’ll require an extra hour of their time for a feedback session

Absorb the cost of these templates into your marketing budget to

get an exra week of holiday every year

You’re spending average 7 hours on copy per project (this is what I’ve found via my research with you lovely designers, to date) and you had 6 decent design clients per year, that’s 42 hours saved a year. 

Let’s say *hypothetically* you charge £50 per hour for client work, redirecting those 42 hours to a new project or client, that would equate to an extra £2,100 earned in a year.

Or would you use that time for an extra week off work? 

But if you’d rather charge the client a couple of hundred quid extra for the pleasure of using these conversion-copywriting templates, that’s an £1,200 earned in a year..

£2,100 + £1,200 = £3,300
extra revenue every YEAR

(THAT’S 10K IN 3 YEARS!)

The final sale price will be upwards of £1,500

Your price today is £250 x 3 monthly instalment (total £750).

Pop in your details below to get the ball rolling with a kick-off call (so I can explain to you the system + get cracking in gathering deal-breaker copy from your clients).

Or whizz me an email if you want to chat more about the details.

Then, once we’ve completed the projects for your two lucky clients, I’ll update all the content so it’s a little flashier + more automated. Then you get that for free (when everyone else will have to pay double for it).