AWC PORTFOLIO //

scaling an in-person experience for a higher roi

BESPOKE CONDITIONING: Elite-level strength + conditioning

[brand messaging, web copy + SEO]

 

Bespoke Conditioning // SALES PAGE

Sneaky insights: Hover your mouse over the screenshot of Bespoke Conditioning’s new sales page for their scalable training programme + start scrolling to see the full page in the flesh.

 

creating a sales page that lets you scale

Ian, ead coach and CEO of Bespoke Conditioning — strength + conditioning company — wanted to build on his existing online presence. Already getting traction with his 1-to-1 services, he hired a handful of additional coaches he trusted to support his group training sessions.

But he knew there was still money left on the table: his most recent focus was scaling his services to create an online programme and app to share with teams + schools, nationwide.

This perfectly aligned with his mission: to make elite-level sports performance training + analysis accessible for the masses — it’s not just something savoured for pros and sponsored athletes.

The programme sales page you’ll see above uses:

  • A technique that meets prospective coaches where they’re at, at the start of the sales page

  • Offer optimisation

  • Engaging headlines

  • A focus on industry differentiators

  • Testimonials hand-picked to reinforce on-page copy

  • Motivating calls-to-action

 

the art + human psychology combo

“I designed my first website myself. It looked fine and was navigable, but it wasn't until working with Alice that I realised quite the detail and science that goes into designing an effective website.

Whether it's the attention to detail of keywords or the specific targeting of particular demographics.

Alice goes into more detail than previously thought possible.

Combining this with her extensive background managing a range of adventure sports brands makes her the perfect person to increase the efficiency of my company.

She's really bloody good.”

Ian Brown, Bespoke Conditioning

>> Elite-level strength + conditioning training programmes

a powerful website = less work for you

If you’ve created a new product or service + need it to convert for you (meaning less slog + scramble on Instafaff) from day zero, you’ll love my service that gets you copy with a 48-hour turnaround.

Let’s jump on a call so, together, we can get your new thing launched to the world (and so you no longer need to be worried about getting bums on seats) and you’ll earn back you copywriting investment in a jiffy.