AWC PORTFOLIO //

boldly subverting norms in the wine industry

PAF: ETHICAL ROSé WINE BRAND

[brand messaging, web copy + email copy]

 

being proud to do things differently

PAF represented a new age of wine-drinkers. Not the boat-shoed, chino-wearing, gluttonous old men sitting on their chateaux verandas.

We wanted to create a vibrant brand personality that valued spontaneity, instead. We wanted to share moments where the company you share a bottle of wine with was as important as the thing you were sipping.

Brand voice must-haves:

  • A bit cheeky + don’t take themselves too seriously

  • A more ethical approach to production that was new to the industry

  • Overtly contrasting old ways of making (and drinking) wine

Here are a few snippets from PAF’s home page + about page ➝

she brought our brand to life

“Alice had been amazing to work with. She brings both professionalism and experience to the table.

Alice has truly bought our brand to life with a new tone of voice, website copy and the finer details of optimising our e-commerce business.

I couldn’t recommend her more if you need to shake things up and get your business moving.”

Adam Ward

>> Co-founder of PAF wine company

IF YOU’RE LOOKING FOR AN iconic tone of voice FOR YOUR BRAND...

Then it sounds like a strategy that prioritises the personality of your company is exactly what you need. That’s they key to creating an emotion-tickling, customer-converting, super engaging website.

Let’s jump on a call to make a plan of attack. We’ll define your brand’s personality and translate that into a brand tone of voice that’s memorable, approachable + irresistible.

Click the big red button to apply for a pre-proposal chemistry call with me, Alice.