“I need to Stop
all this web traffic leaving our site
empty-handed”
>> WEBSITE + EMAIL COPY AUDITS
Website growth ≠
revenue growth
As the brand has grown, new revenue streams have been launched, experiences created, and new free resources to prove your expertise.
So you tweak a sales page, build a whole new category of products, add a new banner to your homepage.
Even though your website has grown extra limbs, not enough of your followers/subscribers are converting into paying customers.
You know there’s untapped potential with your website. And money left on the table.
Unconverted traffic means your potentially-paying customers are falling through the cracks.
Your website has grown along with the business. The easy route to your ‘book/buy/sign-up now’ button. But now it feels muddied.
And if you’re not clear what journey you want your future customers to take through your website, how are your customers gunna know what the fudge to do when they land on your site?
Which begs the question, is it just easier to start from scratch with a whole new website? You just don’t have the time or resources.
You want to work with someone who can bring that level of attention to give us a fresh perspective that gets unstuck from being inside the business.
optimised for
most potential
efficacy
Camille Jacquemart, Thimble Studios
>> Online sewing membership facilitator
“I wanted someone who specialises in web structure. Alice was brilliant at highlighting the "real" issue with my site and creating a priority focus for the changes.
The post-call pack is invaluable. I keep it by my desk for all web work.
I implemented maybe half so far and it definitely made a difference.
Now there’s better flow, less half-sold customers.
I get more people getting in touch after reading the course page, and I also worked on SEO which has been a huge help in getting found.
Alice is extremely knowledgeable, professional and damn good at what she does. If you are yearning for clear direction, a plan and timely changes, go for it.”
If you were able to convert a higher percentage of traffic on your website, what would that mean for your business?
You know there are new good-fit leads bumbling around out there… You’ve just gotta hook ‘em.
Time to start moving towards a strategy where it’s easier for them to believe in you.
Move towards a set-up where it’s easier for your existing website traffic to find what they are looking for.
And so they WANT to take a step closer to investing in you.
enter...
website
goggles
>> AWC’s SIGNATURE COPY AUDIT SERVICES
With my Website Goggles, I’ll map a clear path for your future customers.
From first impressions to the ‘Cheers for your purchase!’ screen. And all the words they witness along that path.
So future customers stop wandering off aimlessly.
Get details on how to put a tactical plan in place to make your site technically sound and conversion-focused. Your words need to be more personal. Speak to a particular group of people. Be more direct.
This is how to get your website in great shape so it can do the hard work of reeling more of your dream customers in for you.
The Power-Hour with my Website Goggles
// £175 GBP
✓ Zoom Power-Hour (live) to ask me anything
✓ Ideal if you have a list of specific queries you want unravelled
The website audit with my Website Goggles
// £480 GBP
✓ A 50-60 minute recorded website audit from me (max. 3 web pages)
You’ll get notes on how you can make simple but effective customer-focused changes
All dialled in to hit your website goals
I’ll even rewrite the section/banner that isn’t yet fulfilling its potential — where it can make the biggest difference to optimising your page
You’ll also get suggestions for new headlines + calls-to-action to boost clicks
✓ A transcript of the recorded audit + list of action-steps
✓ A follow-up 30 minute live AMA Zoom call with me for clarifying questions + next steps
a holistic approach to your website
“She can clearly identify an audience's motivations, what drives them to take action, speaks to their needs and encourages them to engage with her clients.
It's easy to appreciate her expertise when you see how well she understands a brand, and how easily she translates that understanding into her copywriting.
Add in her wealth of SEO knowledge, and how she can pinpoint UX recommendations while she's creating your copy, and you have a formula that really can't be beat.”
Lindsey Marie, Two Hands Creative
>> Brand designer + web design expert
(who I’ve collaborated with on many-a client project)
Emotional intelligence for trust.
Copy for conversion.
Design for flow.
All at once.
What happens
when people don't
convert
straight away?
Borrow my Website Goggles to uncover the answer to this question. And why so much of your web traffic leaves your site empty-handed will be revealed.
We’ll find the gaps that website readers are falling through:
Where + why they’re not converting
Where + why they’re getting bored
Where + why they’re not continuing to read
Where + why they’re not feeling like they are being heard or understood
So do they need more persuasion?
Do they need to see the real value in what you’re offering, need to envisage their life in the future made so much better because they trusted in you?
You’ll get given the solutions to change the story, so they’re glued to your website, with a "OMG I need to get this, sharpish“
Slow down
their scroll
With edits quick to implement
5 steps to reeling in your future customers + stopping them leaving your website empty-handed.
1// Fill out the 5-minute form online + pick a date for our live call
2// You pay for the session + I’ll send you some prompts to get your brain whirring re:website goals, customer journey + your own analytics
3// If you’re getting the website audit, you’ll receive the recording 7 days before the live call
4// We have our Zoom call, finding ways to make your website friction-free
5// Once you’ve got your resources (videos + Google doc), they’re yours to refer back to, forever
tiny edits for a tangible boost
“I just wanted to be told black and white, this is what you need to do.
Since working with Alice, we have seen more people visit our website which is fantastic. I was shocked really to see how many have visited.
Alice is really approachable, a great listener, really wants to 'get' what it is you do, is fun and easy to work with.”
Chantal Shears, The Clothes Horse
>> A CIC clothing underprivileged children in Cornwall
(who booked the 3-pager with my Website Goggles)
right up your street if:
You already have a website that’s live (or you’ve built it behind the scenes and you’re ready to launch)
You’re currently iterating + making website edits on gut feeling, not human psychology-informed or data-driven reasoning
You have an understanding of who is visiting your website (from either ideal client personas, traffic stats or past client profiles)
You want to edge your way to a more effective website, without feeling like you’ve got to spend 6-grand to achieve it
You’ve got half-a-day to make your copy edits + the willingness to learn new copywriting skills you can use on all other marketing platforms
If you’re using Squarespace/Wordpress/Shopify/any other user-friendly website-building-platform + will be making the changes yourself
Or you have a designer/developer handy to make changes, should you have a custom-coded site
INTRODUCING THE “AWC HAPPY WEBSITE GUARANTEE”
>> How to work out if it’s worth the CASH
After our Zoom call, if you can’t answer all of these questions with a ‘yes’ I'll pop 100% of your cashola back into your bank account.
You heard correctamundo — alllll of it.
-
>> Have I introduced you to a perspective you weren’t previously aware of?
>> Instead of just throwing a ton of generic best-practices at you, did I pay attention to the details + nuances of your unique business?
>> Was I sensitive to your target market in my work?
>> Did I focus my suggestions and recommendations around improved engagement + to encourage more clicks on the page?
>> Have you walked away with actionable steps to improve your website?
>> Did I hit the deadlines for delivering your report +/or Zoom call?
If you can’t answer these questions with a ‘Yes’ within 14 days of our Zoom call, just copy + paste these bullet-points into an email + send ‘em to hello@alicewritescopy.com — make sure you put a comment next to each of the above questions that you cannot answer with a yes, explaining why/how it was left out from the resources you received.
easy flow to + through your site
“My website was hidden a million pages away and after Alice’s insight and SEO chat my website is now number one when I google it — she's magic I tell you.
Once I'd implemented her other suggestions I had some lovely feedback from my clients.
If you're in a little muddle with anything regarding your website I absolutely recommend Alice. I know I'll be working with her again for sure.”
Sadie Tonks, Wild Things
>> Yoga + wellbeing retreats curator
(who booked the one-pager my Website Goggles)
Sense checking.
fine-tuning.
prioritising for max impact.
With Website Goggles, you’re getting a fresh perspective.
Get personalised optimisation recommendations that DON’T require custom coding knowledge.
Not crazy design-heavy.
But low effort. High yield.
For more customers,
and Less confused customers.
Making the work worth it.
The Power-Hour with my Website Goggles
// £175 GBP
✓ Zoom Power-Hour (live) to ask me anything
✓ Ideal if you have a list of specific queries you want unravelled
The website audit with my Website Goggles
// £480 GBP
✓ A 50-60 minute recorded website audit from me (max. 3 web pages)
You’ll get notes on how you can make simple but effective customer-focused changes
All dialled in to hit your website goals
I’ll even rewrite the section/banner that isn’t yet fulfilling its potential — where it can make the biggest difference to optimising your page
You’ll also get suggestions for new headlines + calls-to-action to boost clicks
✓ A transcript of the recorded audit + list of action-steps
✓ A follow-up 30 minute live AMA Zoom call with me for clarifying questions + next steps
