website goggles
how to bring more customers to your site +
get them to stay there
the key steps you need are here…
First, we’ll dive into who you’re trying to hook on your line (and who you don’t wanna be landing)
1
Then you’ll utilise buyer psychology insights to reel in the dreamiest prospects
2
Eliminate all the umms and maybes from your website-edits to-do list — because you’ve got a clear strategy in place
3
You’ll be given the right words to make your copy emotionally-intelligent
4
You’ll encourage more of those gorgeous prospects to click/buy/book your stuff
5
You see, the secret to financially efficient website edits – for growth in the long term — is NOT hiring a revered designer.
Your success is completely dependent on providing a clear path to your offer.
Robot-generated content isn’t going to mean consistent clicks on your site. And neither is spending more silly hours on Instafaff.
You need a profesh website expert to see your site through a clear lens. Instead of seeing an unslayable monster.
You need someone to break it down into small — but mighty — achievable steps to get your website shipshape and working so much harder (so you don’t have to).
introducing my
website goggles
Website Goggles provides your future customers with a clear path to your offer.
So they’ll stop wandering off aimlessly.
And instead, they’ll feel supported. And engage with you as a result.
All from one begoggled lady.
A copy, design + UX audit. All rolled into one.
lost focus but you want more sales
This ain’t no cryptic ebook with a ton of theory but zero guidance in how you can actually apply it. This is personalised, in-person feedback, tailored specifically to you.
And sensitive to the nuances of your unique business-baby.
A fresh pair of peepers with an eye for detail.
adapted to your goals
“Alice will bring her SEO expertise in a way that's both relevant to your business / goals and easy to understand and apply.
My team now feels much more supported and the experience was exactly what I was after, so thank you!”
Alice Benham
>> Business + marketing strategist
(who booked the Power-Hour with my Website Goggles)
what’s more important to you:
More people?
or more clicks?
or both?
Whether the flow through your site is a priority.
If you feel your sales page is letting you down.
Or your about page just feels too corporate-y, pick a package that suits your long-term goals ➝
The Power-Hour with my Website Goggles
A review of your customer journey
// £175 GBP
If you’ve got a hankering for:
More traffic to your site without the manual slog of constant posting on Instafluff (when the dreaded algorithm makes it all feel in vain)
SEO techniques that’ll bring more people to your website
A decluttering + simplification your site
Fewer confused customers
-
Face-to-face, we’ll identify how customers find your website and what they do when they get there so you can identify where you need to improve, explain or simplify things.
Think ways to gain more traffic, get people off your homepage in the right direction, click-triggers + more customer-focussed navigation
The 1-pager + Power-Hour with my Website Goggles
A customer journey review + full audit of your most lucrative web page
// £480 GBP
The primo option for you if:
You have a page that you know could be so much better but the way forward is eluding you
You want to learn how to tell a simple story throughout the page
You’ve got one specific action you want to encourage more people to take when they arrive on your site + need support working out how to point them there
-
Face-to-face, we’ll identify how customers find your website and what they do when they get there so you can identify where you need to improve, explain or simplify things.
Think ways to gain more traffic, get people off your homepage in the right direction, click-triggers + more customer-focussed navigation.
-
You choose which page has the most potential efficacy.
You’ll get notes on how you can make simple but effective customer-focused changes.
Delivered as a 30-45 minute screen recording.
-
Let’s find the section/banner on your 1 chosen page that isn’t yet fulfilling its potential — where it can make the biggest difference to optimising your page.
Including suggestions for new headlines + calls-to-action.
Then you can:
[1] inject a bit more human-ness,
[2] ensure you are speaking your customers language + grabbing their attention where it counts, and
[3] find the magic words to boost trust + clicks.
Delivered in a Google doc.
The 3-pager + Power-Hour
with my Website Goggles
A customer journey review + full audit of your 3 most lucrative web pages
// £760 GBP
Absolutely spot on for you if:
You want to strategically position your website goals across the key pages of your website (e.g. to get more email sign-ups AND more discovery calls)
You want to ensure you are being consistent and using the right language across your website to help your readers really connect with what you’re offering
Your business has evolved + your site needs to evolve alongside it
-
Face-to-face, we’ll identify how customers find your website and what they do when they get there so you can identify where you need to improve, explain or simplify things.
Think ways to gain more traffic, get people off your homepage in the right direction, click-triggers + more customer-focussed navigation.
-
You choose which page has the most potential efficacy.
You’ll get notes on how you can make simple but effective customer-focused changes.
Delivered as a 30-45 minute screen recording.
-
Let’s find the section/banner on your 1 chosen page that isn’t yet fulfilling its potential — where it can make the biggest difference to optimising your page.
Including suggestions for new headlines + calls-to-action.
Then you can:
[1] inject a bit more human-ness,
[2] ensure you are speaking your customers language + grabbing their attention where it counts, and
[3] find the magic words to boost trust + clicks.
Delivered in a Google doc.
tiny edits for a tangible boost
“I just wanted to be told black and white, this is what you need to do.
Since working with Alice, we have seen more people visit our website which is fantastic. I was shocked really to see how many have visited.
Alice is really approachable, a great listener, really wants to 'get' what it is you do, is fun and easy to work with.”
Chantal Shears of The Clothes Horse
>> A CIC clothing underprivileged children in Cornwall
(who booked the 3-pager with my Website Goggles)
Imagine a work-life balance
. . . where you’re losing less customers through the cracks
Your discovery calls are full of compliments:
“Ooh your website was so friggin easy to use.”
“The story you told really hit home for me.”
“Damn, it’s a relief I found ya — everyone else I looked at felt so beiege.”
So you’re not having to do the soul-less, manual outreach from days of old.
You can dedicate more time to the work that actually gets you paid: the client work.
Or make sure family-time takes precedence over office hours. Instead of wading through teeny, ineffective website tweaks.
easy flow to + through your site
“My website was hidden a million pages away and after Alice’s insight and SEO chat my website is now number one when I google it — she's magic I tell you.
Once I'd implemented her other suggestions I had some lovely feedback from my clients.
If you're in a little muddle with anything regarding your website I absolutely recommend Alice. I know I'll be working with her again for sure.”
Sadie Tonks of Wild Things
>> Yoga + wellbeing retreats curator
(who booked the one-pager my Website Goggles)
INTRODUCING THE “AWC HAPPY WEBSITE GUARANTEE”
>> How to work out if it was worth the money
After our Zoom call, if you can’t answer all of these questions with a ‘yes’ I'll pop 100% of your cashola back into your bank account.
You heard correctamundo — allllLLL of it.
-
>> Have I introduced you to a perspective you weren’t previously aware of?
>> Instead of just throwing a ton of generic best-practices at you, did I pay attention to the details + nuances of your unique business?
>> Was I sensitive to your target market in my work?
>> Did I focus my suggestions and recommendations around improved engagement + to encourage more clicks on the page?
>> Have you walked away with actionable steps to improve your website?
>> Did I hit the deadlines for delivering your report +/or Zoom call?
If you can’t answer these questions with a ‘Yes’ within 14 of our Zoom call, just copy + paste these bullet-points into an email + send ‘em to hello@alicewritescopy.com with notes next to each question of why you didn’t receive this value.
With Website Goggles, you’re getting a fresh perspective.
Sense-checking. Fine-tuning. Prioritising. Based on potential impact.
For more customers.
Less confused customers.
Making the work worth it.
And for this week only, you get a juicy 20% off any package.
You won’t find this page linked to on my website, it’s just for you few legends.
Because you already downloaded a thing from me, you have proven to me you’re ready to make lasting changes to your site… and how you get new clients through the door.
So I want to celebrate that.
Save yourself £12k
you can have a more effective website without having to commission a totally new one
The Power-Hour with my Website Goggles
£175 £140 (20% is £35 off)
>> A power-boost to create more flow through (and to) your site
A Zoom hour to review your customer journey to and through your website
The 1-pager + Power-Hour with my Website Goggles
£480 £384 (20% is £96 off)
>> Laser focus on your most important page
Everything in the first package
PLUS 1 page optimised
PLUS additional suggestions for new headlines + calls-to-action AND 1 section of copy re-written for you
The 3-pager + Power-Hour with my Website Goggles
£760 £608 (20% is £152 off)
>> Breathe some life back into your website
Everything in the first package
PLUS 3 pages optimised
PLUS additional suggestions for new headlines + calls-to-action AND 3 sections of copy re-written for you
see how to bring more people to your site +
+ keep 'em there
Pop in the discount code YAY-TAXES for 20% off. Valid until 23:59pm GMT on Saturday 6th April.
build traffic. boost clicks.
“I think Alice can produce results in all situations. She is an expert in her field and can deliver amazing results that help potential clients convert.
I knew what I wanted, but she scratched that out and gave me what I needed.
This was both brave and audious! I liked that she showed confidence and went with her expertise and experience to guide me forward.
I am very pleased to have an excellent copy to do my business justice.”
Founder+ lead therapist at Raviv Practice
>> Motor-sensory + cognitive therapy for children with learning difficulties
(who booked the one-pager my Website Goggles)