FOR Small + MICRO BUSINESSES

master the building blocks of seo

does google know you exist yet?

You have a story to tell. 

And a bloody good business idea.

But an idea without customers is just an idea. 

Bringing your vision to life means you need to source more customers in a meaningful way. And nurture the relationships you’ve already worked so hard to build.  

You want more real engagement with people who actually give a sh*t. 

You’ve tried pouring your heart and soul into those 200 words on Instagram. 

But they don't read it. 

They just glance at the picture and crack on with their life.

You’re left scratching your head. With your website catching dust. And little to no results in the last several months. 

You might even start losing your appetite for your business. But you’re not ready to walk away from it. You know there’s a need for what you do. But you’re craving sustenance.

AWC haS HAD THE HONOUR OF fuellING the SEO strategy behind this bunch of legends ➝

the antidote to

website tumble-weed

SEO. When it comes to those 3 terrifying initials,
you’re in one of two camps...

1// If you build it, they will come ❌

You’ve worked super hard to create a new website and finally, nerves jangling, you press the big green launch button. And . . . nothing.

Getting more eyes on your website is fuelled by large amounts of sheer hope. You don’t even know if Google knows you exist at the moment.

But learning SEO looks like deciphering hieroglyphics. 

Anyway, you’re drawn more to the non-online things. Not the salesy bits.

Maybe it’s easier to stay blissfully unaware, spend months under a blanket to the point of paralyzation, staring at Netflix. Because that’s the easy path. Doing the homework is the hard path. 

(Better not bother than half arse it, eh? What if you do something that messes it all up?!)

2// You’re well + truly down the rabbit hole

You want more traffic on your website. You write a handful of sporadic blog posts. You watch a few ‘SEO for beginners’ videos on Youtube videos. Maybe you’ve even dipped a toe into those automatic audit sites. 

So you’re vaguely filling the SEO boxes on the backend of your website. You’ve bumped up your word count.

You want more traffic but your efforts are maaaaybe a little slap dash.

Managing your time is a tightrope. 

At some point you’ve got to walk the dog, nip to the post office, cook dinner food... There aren't enough hours in a day. 

It feels like you’re barely scratching the surface.

How does anyone make a real impression on the behemoth that is ‘the internet’ anyway?

Whichever camp you find yourself sitting in, the thing that’s going to overcome your mammoth task is a strategy. 


(Don’t be scared. You can do it. *imagine Rob-Schnieder-out-of-Waterboy gif* Trust me. I’ll hold your hand and everything.)

applied in lay-person’s terms

“I didn't think I would have the time to work on my website or with Alice.

I also did not have any understanding of what SEO even was or how important it was for my business.

I felt overwhelmed, with no idea what areas to focus my time and energy on in regards to SEO.

It would be a disservice to a business owner to potentially waste time and money attempting to learn this on your own.

Alice has the experience and is wonderful at explaining each step of the process and ensuring you feel confident moving forward to handle your own SEO needs. 

I have already seen an increase in visits to my site.

I have also received compliments on the site itself and the easy navigation.”

Naomi Nickson, Connect CPE

>> Child development specialist + parenting course creator

Goodbye feast or famine. 

Hello consistent clicks.

Get the building blocks you need to nail your website’s SEO

A step-by-step SEO package for epic businesses, eager to stop seeing traffic growth as a manual pursuit ➝

STAGE 1 // THAT JUICY KEYWORD RESEARCH

Reach more people 

It’s awesome to have friends and family help you get the word out in the early days. But that can only get you so far. 

You need to be reaching beyond your cosy inner circle to whole new swathes of people who are hungry for that thing you do. 

Unfortunately, those random keywords you plucked out of thin air ain’t gunna help you do well in ranking. Or maybe including keywords wasn’t even on your agenda when you wrote your website copy. 

But it needs to become a top priority if you want to start reeling people in. 

You need to be thinking in terms of… 

  • Getting a mahusive list of lucrative keywords that suit your unique biz (like 200 keywords kinda-mahusive) 

  • Uncovering opportunities to steal traffic from your competitors 

  • Understanding which keywords to use on your main pages vs your blogs

  • Learning where to put your keywords and how to integrate them so it doesn’t sound like your copy has been written by Chat WTF GPT

You’ll get all of this with AWC’s signature SEO package.

STAGE 2 // META DATA FOR 10 PAGES

STAND OUT IN A SEA OF BEIGE

You might have started ranking on Google, but is anyone actually clicking through to your site? 

It’s time to get the back-end bits of your website fully zhuzhed. So that when you show up in serach results alongside a ton of your competitors, YOU’RE the one people want to click on. No questions asked.

So we’ll shush zhuzh your 10 most important web pages sprinkled with SEO magic and turned into power houses. 

Nailing your metatdata looks like…

  • Getting your keywords strategically in all the right places. 

  • Tickling your future customers fancy. 

  • Becoming more irresistible than your competitors. 

  • So prospects are eager to click through to discover more. 

All done for you by a pro copywriter 👋 *coo-ee* to drive new eyes to your site.

STAGE 3 // 6-MONTH CONTENT MARKETING STRATEGY + CALENDAR

Build your community AND
spend less time on Insta-faff

Trying to fight to get your voice heard in an already swamped online world online?

Maybe you don’t know what to say. Or maybe you have so many ideas, it’s hard to know where to even begin. 

Bypass blog-paralysis. Unfreeze your writing muscles. A tailored marketing calendar will give you the content ideas that’ll reel in more of the right people for you. (And all before your competitors get a look-in.) 

Your marketing calendar will reveal… 

  • Which lucrative keywords will get you maximum exposure

  • Specific content topics to show the authenticity and passion behind your brand

  • The one writing trick that gets readers closer to booking/buying from you

  • Where to find other businesses eager to share your content with their own audience

  • My go-to framework to speed up your blog-writing process (bye-bye blank page syndrome!) that will become a corner-stone of your digital toolbox

Hook good-fit customers. And keep them engaged.

STAGE 4 // A 10-STEP WEBSITE AUDIT

MORE FLOW. MORE CLICKS.
MORE CUSTOMERS.

Other SEO agencies focus on just gaining new traffic. Stop losing good-fit customers after you’ve done all that hard work.

With AWC, we’re taking it a step further: you’ll keep your readers hooked and motivate them to engage, when they’re ready to book/buy.

Get 10 actionable insights to boost engagement. Delivered in a simple report, your website audit will reveal:

  • The distractions that pull/push website visitors away in the first 5 seconds (yes, that’s how quickly people make snap decisions about whether to read your website) 

  • How to put yourself in the shoes of your dream client, so  you can create a website that emotionally connects with them 

  • The one question that will double your button clicks

  • Underutilised solutions to improve the flow through your site

  • Exactly what’s holding your customers back from tapping ‘add to cart’ or submitting your enquiry form 

  • How to balance being Google-bot-friendly and user-friendly 

*ahem 🤭 what other SEO specialist can also improve your website words, eh?*

Get your website doing the selling (even when you’re Out Of Office)

4 key stages to

up your seo game

// All for £345 x 6 monthly instalments

Want to move quickly: complete in 3 months instead of 6, if you’ve got the extra time to dedicate to this, but still pay over the 6-month payment plan.

a holistic approach to new traffic

“I would highly recommend Alice to anyone who is looking for a content-savvy SEO strategist.

She comes armed with insightful data, a heap of marketing experience and solid knowledge of the customer journey + sales strategy to back up the suggestions she makes for clients.

I've had the pleasure of working with Alice for several of my own clients and also hosted her as a guest speaker in Blossom, my membership space for creative entrepreneurs.

She's a bloody good egg and I would highly encourage you to reach out to Alice!”

Laura Greenland, Ebb Flow + Grow

>> Creative business coach + marketing membership leader

You start to give SEO a go, get bored and annoyed. Leave your desk. Then come back to it in a month’s time, forgetting exactly where you’d got to and with the overall picture getting progressively more disjointed…

go from se-oh dear

to web savvy

  • This is your chance to be the back-seat-driver (without also being the person at the wheel getting p*ssed off).

    Just sign-off each stage as we go. And see your SEO strategy become bigger and stronger, month by month.

    Got a niggle? Get queries quelled in a slick 48-hour turnaround.

    No need to commit more than 90 mins a month to get it all done.

    That’s just over 20 minutes a week. That’s under 5 minutes per working day. You got this.

  • You know a one-size-fits-all approach doesn’t feel right.

    Whether you want more email sign-ups, discovery call bookings or sales of your MVP.

    This package is crafted around the nuances of your unique audience.

    Using the algorithm to your benefit rather than feeling constantly at its mercy.

    And if you've already got your keyword research done, or you want to create a totally new page, we can tweak the 6 month package, so you're getting the most bang for your buck.

  • There’s no way you’re going to be left hanging at the end of this. This is the moment to put your days of trial-and-error-ing behind you.

    I’ll give you the guidance you need to overcome blank page syndrome. And you can keep the momentum up with:

    >> Two pick-my-brain Zoom calls included (worth £350)

    >> An SEO cheat-sheet to optimise future content

    >> Keyword research tutorial to find even more lucrative terms

    >> My own blog-writing template to make your content irresistible

  • Investing in anything is a touchy subject for us one-man-band businesses.

    You need to know that what you’re putting in is coming back to you.

    It’s a chicken-and-egg dealio. Which comes first, investing your biz to make more money? Or making more money to invest in your biz?

    Get a 6 month payment plan to keep your expense pot happy too.

seo through the eyes of a copy-writer

“We wanted to be sure that we weren’t just pushing words out there for no reason.

Previous to working with Alice, we worked with another SEO expert. They were professional and delivered on time. But Alice was also a copywriter — it was important to pick someone that had a broader skill set.

We realised we’re too close to the business. It was awesome to someone like we could just bounce off, you know, in real life. It's more efficient than us going round and round in circles.

Alice is an SEO guru, her keyword research and SEO focused content strategy really helped us to increase our reach, attract more community members and feel confident that our content is working hard for us!

The overall work has saved us time because we don't have to keep tweaking it [the website] all the time. We saw our website hits increase after a few months of implementing her SEO tips! 

One of Alice’s topic ideas based on keyword research has resulted in us being featured in a Google snippet! This means whenever someone searches a specific term, our website and blog will show up right at the top! Amazing. 

I’d highly recommend working with Alice if you want to improve your reach via SEO and smart content.”

Krissie + Rich, Mindful Commerce

>> Marketing membership platform for sustainable + ethical brands

get ‘em to go beyond the one-click from google

Don't just get more people to your website. Get them to actually stay there too. Turn traffic stats into followers, fans and — ultimately — customers. 

Stop treating your website like a feral child. 

The more you nurture it, the more love it’s gunna give you back, in return.

Remember, working on your website is the sweetest deal: it’s still gunna be working away for you while you sleep. So you can take time away from your desk and see your biz grow. 

Hands-free.

INTRODUCING THE GET-A-BUCKET-LOAD-MORE-EYES-ON-YOUR-WEBSITE GUARANTEE

>> How to work out if it was worth the money

Not seeing a spike in traffic within 6 months? 

Get a 2-hr strategy sesh free (worth £350) to reassess everything + look at your analytics.

No more 🤞 + hoping for the best

“We were overwhelmed with all the contradicting strategies available online and from large SEO companies that 'claim' they have your best interests at heart.

We had been using an SEO agency in London. I just assumed that they were doing a lot of the hard work for us. But in reality they were doing the minimum. And we spent a lot of money. 

With Alice, I’ve learnt more about SEO in 3 months, than what I did in 18 months [with the agency].

Alice makes it really understandable for people who aren’t particularly tech-minded, to be able to learn the tools so that you can do it yourself, instead of having to rely on someone else.

All the while with someone who actually cares about you and your business.

That personal touch is invaluable these days, especially in an industry (SEO) that is so competitive and isolating.”

Chris Brown, Global Boarders

>> Outdoor adventure activities company from Cornwall

More traffic.

more leads.

more sign-ups.

6-months of seo SERVICES 

16 steps must-haves for small business SEO success

For an influx of positive enquiries (as in legitimate enquiries).

Laying strong foundations for the longevity of your business.

And a better work-life balance. Err yes please.

You’ll get:

⚡ A free 15-min strategy sesh before you commit

⚡ Audit of your existing content + support to make it better

⚡ Metadata written for 10x web pages

⚡ Competitor analysis

⚡ The most lucrative keywords for your web pages + blogs

⚡ 6 months’ worth of keyword-rich blog topics that build trust

⚡ 2x ask-me-anything Zoom calls

⚡ All blog topics designed to move prospects closer to the close

⚡ 200+ extra keywords to use in future content

⚡ Learn best-practices to turn your website into a funnel

⚡ An SEO cheat-sheet to optimise future content

⚡ Your best opportunities to get your content shared

⚡ A 10-step website audit that gets you more clicks

⚡ The ‘get-a-bucket-load-more-eyes-on-your-site’ guarantee

⚡ Step-by-step guidelines on how to do your own keyword research

⚡ My own blog-writing template to make your content irresistible

tangible growth for your epic business

1// Jump on a 15 minute call with me to iron any question marks

2// Afterwards I’ll send you a breakdown of our 6-months’ work (you only need to commit an hour and a half a month)

3// You pick your start date + off we go

supported by a real human being

“All the other SEO people looked overly corporate to me. I couldn't see the person behind it.  

It looked like I would get in touch, be put into a machine, and kind of pop out the other side with just their system. I didn't trust that they'd get to understand what I needed and they would just stick an account manager on it, who would stick a bunch of words on, then go right. Done. And ping an invoice.

That was really what drew me to Alice’s stuff — the personal and the personality. I could see exactly who she was.

I could see how what she did aligned with the way I am and that's mainly what drew me.

As a side effect of her process, she has made me reconsider my working practice and place within the industry. It's given me a renewed confidence in what I offer clients and is allowing me to be 100% genuine to myself in my work and my marketing. 

Alice is now my absolute 100% go-to in all things webby. It also really helps that she's just a bloody lovely human being too.”

Simon Johns, Indigo Wild Studio

>> E4’s MAFS official photoist + Cornish wedding photographer